# Giving Tuesday and end-of-year email

A sample email that reviews your year and leads into Giving Tuesday and end-of-year giving.

Source: https://www.fundhero.com/help/email-campaign-giving-tuesday-with-end-of-year/
Updated: 2026-10-20

This email campaign updates your contacts on your year's progress and builds awareness of what you need next year, combining Giving Tuesday and end-of-year giving in one campaign. Copy it, edit it to fit your cause, and send it from your email tool.

Replace everything in [square brackets] with details about your cause. Anything in {curly braces} should be linked to your donation page. Copy the text into your email tool, or into a FundHero [email template](https://www.fundhero.com/help/create-or-edit-a-template/) if you want to send it from a contact's page.

## Email 1: review of the year

**Send:** mid-November, about two weeks before Giving Tuesday.

**Subject:** Silver Linings *or* Thinking of You

> Dear [FIRST NAME],
>
> Between [CHALLENGE FACING YOUR COMMUNITY], [CHALLENGE], and [LOCAL ISSUE], [YEAR] has been a whirlwind! However, as the leaves change and days get shorter, I've found myself reflecting on our journey.
>
> So much of our focus this year has been on the day-to-day, tackling one challenge after another facing our community. But when I take a step back, I realize just how much, thanks to supporters like you, that [ORGANIZATION NAME] has grown, become stronger, and remained more committed to [MISSION] than ever.
>
> A few of [ORGANIZATION]'s silver linings and accomplishments of [YEAR] include:
>
> - [SOMETHING ACHIEVED THIS YEAR]
> - [SOMETHING ACHIEVED THIS YEAR]
> - [SOMETHING ACHIEVED THIS YEAR]
>
> We couldn't have done any of this without you! Thank you for your support as we continue to [PURPOSE OF ORGANIZATION]. You have ensured that throughout this crazy year we have still been able to move our cause forward.
>
> Thank you for supporting, volunteering, and being a cheerleader for [ORGANIZATION].
>
> Sincerely,
>
> [SENDER]
>
> P.S. {Giving Tuesday is just two weeks away. Get a head start and donate while you're thinking about it.}