# Labor Day email drive

A sample email for a short fundraising drive that ends before Labor Day, using a deadline to create urgency.

Source: https://www.fundhero.com/help/email-drive-labor-day/
Updated: 2026-10-20

This email launches a short fundraising drive that ends before Labor Day. Giving your contacts a deadline builds a sense of urgency and helps move them toward donating. Copy it, edit it to fit your cause, and send it from your email tool.

Replace everything in [square brackets] with details about your cause. Anything in {curly braces} should be linked to your donation page. Copy the text into your email tool, or into a FundHero [email template](https://www.fundhero.com/help/create-or-edit-a-template/) if you want to send it from a contact's page.

## Email 1: launch of the drive

**Send:** one week before Labor Day.

**Subject:** It's just around the corner...

> Hi [FIRST NAME],
>
> As you know, I am working hard to win [DISTRICT/CITY]. Our campaign is recruiting volunteers, knocking on doors, walking in parades, and talking to voters. Now, with Labor Day just around the corner, our campaign is heating up and I need your help to get there. Will you join me?
>
> Before Labor Day, my campaign needs to raise $[AMOUNT] to help pay for [LAWN SIGNS, ADVERTISING, CAMPAIGN LITERATURE, ETC]. Today, I'm launching a mini fundraising drive and I'm hoping I can call on my best supporters and advocates, people like you, to make a contribution.
>
> {Can you donate $35, $75, $100, or $250 today? Here is a link to my donation page.}
>
> To meet my goals, I need to raise these funds BEFORE Labor Day. I'll keep you posted on our progress. In advance, thank you for joining me,
>
> Sincerely,
>
> [CANDIDATE NAME]