This email campaign updates your contacts on your year’s progress and builds awareness of what you need next year, combining Giving Tuesday and end-of-year giving in one campaign. Copy it, edit it to fit your cause, and send it from your email tool.
Replace everything in [square brackets] with details about your cause. Anything in {curly braces} should be linked to your donation page. Copy the text into your email tool, or into a FundHero email template if you want to send it from a contact’s page.
Email 1: review of the year
Send: mid-November, about two weeks before Giving Tuesday.
Subject: Silver Linings or Thinking of You
Dear [FIRST NAME],
Between [CHALLENGE FACING YOUR COMMUNITY], [CHALLENGE], and [LOCAL ISSUE], [YEAR] has been a whirlwind! However, as the leaves change and days get shorter, I’ve found myself reflecting on our journey.
So much of our focus this year has been on the day-to-day, tackling one challenge after another facing our community. But when I take a step back, I realize just how much, thanks to supporters like you, that [ORGANIZATION NAME] has grown, become stronger, and remained more committed to [MISSION] than ever.
A few of [ORGANIZATION]’s silver linings and accomplishments of [YEAR] include:
- [SOMETHING ACHIEVED THIS YEAR]
- [SOMETHING ACHIEVED THIS YEAR]
- [SOMETHING ACHIEVED THIS YEAR]
We couldn’t have done any of this without you! Thank you for your support as we continue to [PURPOSE OF ORGANIZATION]. You have ensured that throughout this crazy year we have still been able to move our cause forward.
Thank you for supporting, volunteering, and being a cheerleader for [ORGANIZATION].
Sincerely,
[SENDER]
P.S. {Giving Tuesday is just two weeks away. Get a head start and donate while you’re thinking about it.}