This email introduces your contacts to a fundraising drive that ends with the quarter, which gives your campaign a boost early in the year. Copy it, edit it to fit your cause, and send it from your email tool.
Replace everything in [square brackets] with details about your cause. Anything in {curly braces} should be linked to your donation page. Copy the text into your email tool, or into a FundHero email template if you want to send it from a contact’s page.
Email 1: start of campaign
Send: about one week before the end of the quarter.
Subject: Major deadline next week…
Dear [FIRST NAME],
Next week ends the first quarter, and I am writing to you because we need your help.
Our campaign is having a lot of success, and I am excited about the future of [NAME OF CITY OR STATE] and the great work we can do here. But campaigns take money, and as we prepare for a summer of parades, community events, and grassroots campaigning, there is literature to print, lawn signs to deliver, volunteers to feed, and staff to be hired. That means I need you.
As of today, our campaign is just $[AMOUNT] short of our quarterly financial goal. This is a critical deadline because it can help springboard the rest of our fundraising efforts and ensure we can run a winning campaign.
{Will you chip in just $15, or whatever you can, to help us hit our mark?}
{DONATE BUTTON}
Thank you in advance and I look forward to this upcoming year,
[NAME]