This email launches a short fundraising drive that ends before Labor Day. Giving your contacts a deadline builds a sense of urgency and helps move them toward donating. Copy it, edit it to fit your cause, and send it from your email tool.
Replace everything in [square brackets] with details about your cause. Anything in {curly braces} should be linked to your donation page. Copy the text into your email tool, or into a FundHero email template if you want to send it from a contact’s page.
Email 1: launch of the drive
Send: one week before Labor Day.
Subject: It’s just around the corner…
Hi [FIRST NAME],
As you know, I am working hard to win [DISTRICT/CITY]. Our campaign is recruiting volunteers, knocking on doors, walking in parades, and talking to voters. Now, with Labor Day just around the corner, our campaign is heating up and I need your help to get there. Will you join me?
Before Labor Day, my campaign needs to raise $[AMOUNT] to help pay for [LAWN SIGNS, ADVERTISING, CAMPAIGN LITERATURE, ETC]. Today, I’m launching a mini fundraising drive and I’m hoping I can call on my best supporters and advocates, people like you, to make a contribution.
{Can you donate $35, $75, $100, or $250 today? Here is a link to my donation page.}
To meet my goals, I need to raise these funds BEFORE Labor Day. I’ll keep you posted on our progress. In advance, thank you for joining me,
Sincerely,
[CANDIDATE NAME]