This is a sample letter for announcing your campaign to your closest friends and family and asking for their early support. Use it as a starting point for your own letter.
Direct mail can still be an effective, more personal way to connect with people. Replace everything in [square brackets] with details about your cause.
[DATE]
[FULL NAME] [ADDRESS] [CITY, STATE ZIP]
Dear [FIRST NAME],
I wanted to start by saying, thank you. You are part of my closest friends and family, and have stood by, inspired, and supported me for years. It is because of our long friendship that I am reaching out today with some exciting news.
I wanted you to be among the first to know that I have decided to run for [OFFICE]. I believe that the [JURISDICTION] deserves someone who can put issues such as [ISSUES] front and center in our community.
Whether it was in my role as [PAST WORK, VOLUNTEER, OR COMMUNITY SERVICE] or as [PAST WORK 2], I have always worked for positive change in our community. Now I am officially running to be the next [OFFICE OF CITY/STATE].
To be successful, I am going to need your help and support once more. Campaigns are won and lost based on the foundation of support they build early. There are many candidates who have been at this for longer and have broader name recognition, but I know I can do this, and I need your help to get the word out.
I’m asking you to consider supporting me in this race. Whether it’s $5 or $500, your donation today will build the foundation we need to run a successful campaign. Can I count on you? You can make a donation:
- Online through my website [WEBSITE]
- Mail a check or money order to [YOUR NAME AND MAILING ADDRESS]
My goal is to raise [GOAL AMOUNT] by [DEADLINE]. This will get my campaign off to the kind of start I need to win.
I can’t do this alone. Let’s work together to make [CITY/STATE] an even better place to live, work, and play. Thank you for your ongoing and tremendous support.
Sincerely,
[CANDIDATE SIGNATURE] [CANDIDATE NAME]
Tip: for the online option, use your FundHero donation page link. You can copy it with Copy Link on the page’s view screen in the dashboard.